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Apple MacBook Pro

MacBook Pro is a high-performance Porsche. No doubt about it. Beautiful lines, extremely nimble and fast. I've designed and redesigned Apple's line of pro laptops at least four times. The challenge is to keep upping the ante. For instance, on the Design page I wanted to make the top work harder. I came up with a slideshow that showed MacBook Pro's feeds and ports. Continuos improvement. So Apple, so right.

I also came up with a process where I pre-shot MacBook Pro's before an actual shoot. Other times I used a 3d program. This really helped in art directing the "real" photo shoot. In these shoots, Apple products are elevated to supermodel status.