PORTFOLIO
- Apple Final Cut Studio 2
- Apple TV
- Apple .Mac
- Apple Mac Pro Homepage
- Apple Mac Pro
- Apple MacBook Pro
- Apple iPod nano (PRODUCT) RED
- Apple MacBook Wireless
- Apple iPod shuffle Concept
- Electronic Arts
- Quokka Sports - NBC Sports
- Quokka Sports - NFL.com
- Quokka Sports - America's Cup
- Quokka Sports - Around Alone
Apple .Mac
Another lesson in simplicity. I pitched in as an Art Director for .Mac while I was working on another project. The previous IA was a bit clunky and not very intuitive. We stripped down and simplified the navigation
so that a user would feel that he's staying within one self-contained interface. No jumping from page to page. Nice use of fade-ins and outs really cement and ground the experience.